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Tickled pink: Durham College and UOIT to fight breast cancer using the power of pink

OSHAWA, ON - Durham College and the University of Ontario Institute of Technology (UOIT) will be thinking pink next week as they join in the fight against breast cancer and kick off the fourth annual Power of Pink Breast Cancer Awareness Day on campus.

The day-long event, which will see faculty, staff and students dress themselves and their schools in pink, will feature unique fundraising endeavours including bake sales, silent auctions, a fashion show and prize draws, all in support of breast cancer research. In addition, a jail-and-bail event will see Durham College and UOIT staff members take part in a mock trial that requires bail money to be raised for their release. The money raised will be put toward the overall campaign. At the end of the day, participants will be recognized for the most funds raised and most educational and creative campaigns.

The South Wing hallway in the Gordon Willey building will feature a Memory Wall dedicated to the memory of loved ones lost to the disease, representatives from the R.S. McLaughlin Durham Regional Cancer Centre offering tips for early breast cancer detection and more.

Information kiosks outlining the various events happening on campus will be set up in the Founding Deans Atrium of the UOIT Science building and near the main entrance of the Gordon Willey building.

The proceeds from this year's campaign will be donated to the Ontario chapter of the Canadian Breast Cancer Foundation and the R.S. McLaughlin Durham Regional Cancer Centre in Oshawa. Last year's event raised more than $12,000.

When:
Wednesday, March 11
10 a.m. to 2 p.m.

Photo opportunity:
Durham College and UOIT campus community participating in unique pink-themed fundraisers including bake sales, silent auctions, a jail-and-bail event, breast cancer awareness displays and more.

Where:
Durham College and UOIT
Founding Deans Atrium, UOIT Science building and South Wing hallway and main entrance, Gordon Willey building
2000 Simcoe Street North
Oshawa, Ontario

Parking:
Enter off Simcoe Street North and proceed to the Commencement parking lot.


About Ontario Tech University
Ontario Tech University advances the discovery and application of knowledge through a technology-enriched learning environment and the delivery of innovative market-driven programs responsive to the needs of students and industry. With more than 10,000 undergraduate and graduate students enrolled in more than 90 programs, the university promotes social engagement, fosters critical thinking and integrates outcomes-based learning experiences inside and outside the classroom. The university's commitment to accelerating economic growth and social innovation is realized through faculty research collaborations with leading organizations such as Ontario Power Generation, IBM, The Hospital for Sick Children (SickKids) and the Durham Regional Police Service. To find out more, visit ontariotechu.ca.


Media contact
Michelle Roebuck
Communications and Marketing
Ontario Tech University
905.721.8668 ext. 2197
michelle.roebuck@dc-uoit.ca