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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

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UOIT Marketing expert advises online mattress retailer on how to expand its business

Dr. Salma Karray, Associate Professor, FBIT.
Dr. Salma Karray, Associate Professor, FBIT.

How do you convince more consumers to buy a mattress online when they’re used to shopping for them in-store?

University of Ontario Institute of Technology (UOIT) Marketing researcher Dr. Salma Karray recently provided her insight on this topic in a Globe and Mail article. It appeared in The Challenge section of the newspaper’s Report on Business.

Canadian online startup Endy Sleep, which launched in March, sells low-priced memory foam mattresses online. The company offers a 100-night trial period and free return policy for unsatisfied customers. However, since this is a fairly new method for mattress shopping, consumers may still want to continue with what they are used to: visiting a brick-and-mortar location where they can try the product out before making a purchase. The company is now looking for other ways it can convince more consumers that online mattress shopping is the way to go.

In the article, Dr. Karray, Associate Professor, Faculty of Business and Information Technology (FBIT), advised Endy to put some more work into defining exactly what value it offers consumers – whether that’s price, quality or some other advantage. This will help them identify the consumer group they want to target.