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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

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When does cross-promotional marketing serve cross-purposes?

FBIT researcher Dr. Salma Karray publishes articles in influential journal

Dr. Salma Karray, Associate Professor, FBIT.
Dr. Salma Karray, Associate Professor, FBIT.

Consumers see many instances of two or more businesses teaming up to promote their products or services. For example, in late 2015 Subway’s restaurants gave away Star Wars-themed cups to coincide with the release of Episode VII: The Force Awakens, the latest movie in the Star Wars franchise.

While the intended outcome of any joint promotion contract is higher sales for each company, the back story may not always be so simple. When companies invest in joint promotions, there can also be negative implications for the promoted products.

Dr. Salma Karray, Associate Professor of Marketing in the University of Ontario Institute of Technology’s (UOIT) Faculty of Business and Information Technology (FBIT) researches issues surrounding joint promotional marketing using game theoretic decision modelling. In a complex marketplace, managerial decisions do not only affect the companies that initiate them; the implications also extend to competitors and partnering firms. Game-theoretic models take into account these strategic interactions to predict the outcomes for different market situations where companies have interdependent interests.

The results of Dr. Karray’s research were published in the influential journal OMEGA, the International Journal of Management Science.

The Journal of Citation Reports credits OMEGA for having the highest impact factor for peer-reviewed journals in the field of operations research and management science. Impact factor measures the average number of citations to recent articles published in a journal; the higher the impact factor, the more important the journal is in its field. OMEGA’s impact factor is 4.376.

More details about Dr. Karray’s research can be found in these papers: