UOIT wins $30,000 prize in Adidas Student Style Battle

For the second consecutive year, UOIT students have clicked their way to a national championship in an online contest organized by sporting goods company Adidas.

After competing for several weeks against 33 other universities and colleges across Canada, UOIT was declared the winner in the Adidas Student Style Battle. In addition to bragging rights, UOIT wins $30,000 in prize money for the Athletics department.  

The online contest challenged students to create a clothing style that represented their school on the official Adidas website and get as many of their peers, faculty, staff and alumni to vote on their style. Students from UOIT and Durham College utilized social media as a way to get others involved, and it paid off.

“We are very excited to get feedback from the students about how to use $30,000,” said Ken Babcock, UOIT Athletics director. “Enhancing student experience is the number one priority with the newly won money.”

When UOIT won the inaugural contest in late 2010, the Athletics department used the $25,000 grand prize to replace old scoreboards with updated LED screens. Funds were also used to install updated energy-efficient lighting in the Campus Recreation and Wellness Centre.

“There is real value in participating in this challenge,” said Jeff Clements, director, Team Business Development, Adidas. “The Style Battle reaches beyond the athletics to the general student population, to work together for money that really benefits the school.”

Feedback on how to allocate this year’s prize can be submitted to the Campus Recreation and Wellness Centre website.